Posts Tagged advisors

What do your customers care about your CRM?

I had an occasion to give an opening lecture pendant CRM Gigacon 2010 conference that took place in May 2010. The lecture dealt with the approach to the purchase and implementation of CRM. One of the topics discussed was the involvement of professional staff – the future users – in the process of defining requirements and evaluating the prototype. My provocative question was who is your CRM for? Read the rest of this entry »

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